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Watching People Pretending to be Pretend Rock Stars: Activision Looking To Make Guitar Hero Into TV Show/Tour
According a Reuters article, Robert Kotick, CEO and chief exploiter of moneymaking franchises of Activision, said in a recent Q1 Earnings call that their key franchises could be potential moneymakers in other forms of media. He specifically mentioned Guitar Hero, saying that “It might make for a good TV show or a good concert tour.” Other... »