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Fo’ Life, Son! – Study Shows Gamers Stay Games For Life
An article on Industrygamers talks about a study that was conducted by the Entertainment Merchants Association. This study shows that there is a very low drop off in consumer turnover, when compared to fast food and retail stores which are relatively high. Brad’s Take: And I just thought that me being a 20+ year gamer... »
Ludo-Lockdown: “Benefit-Denial” technology could make the games industry over $6B says EMA
Sourcelink: Edge Edge-Online reports that the Electronic Merchants Association released the results of a study that shows that the games industry could boost its sales by $6B if they are able to implement “benefit-denial” technology. What is “benefit-denial” technology? This is the tech that is used to activate gift cards, where a cashiers activation is required... »